Since 1992, Ken Wax and Associates has been creating customer-facing sales training and tools.

Ours is a practical, real-world focus -- we care most about what actually happens on sales calls to create desire and become a priority.   Our results-oriented solutions are tailored to the client's unique goals, challenges and competition.

We are based in Boston, Mass, and our work has taken us around the globe -- bringing new impact and competitive wins to thousands of salespeople and managers. 

CEOs, Executive Vice Presidents, and Training Exeecutives have cited our measurable impact on direct and channel sales revenue, and also on successful product launches.

We know how to work cross-departmentally and how to make it easy for clients. Our goal is simple: to meet and exceed expectations from both sales professionals and management. (For Testimonials, click here.)

Prior to founding Ken Wax & Associates, he led sales at 3 companies which were acquired, and held senior sales and marketing management positions at IBM/ Lotus, Graphic Communications, Software Arts, and Ingram Micro. Before that, he was a buyer and sales manager for Macy's New York.

Ken has written numerous magazine articles on selling and sales management in industry publications. These have been used internally to teach at EMC, IBM, and other companies.

(For a Selection of Magazine Articles, click here.) 

He is also a top rated speaker, giving keynote speeches for clients and at conferences on five continents.

(For Quotes from Speech Attendees, click here)